Why is this such an elusive idea?

Strategy isn't hard--it's life. It's thinking about the things you want to do and deciding how you're going to do them. When you apply that to making money, it's business strategy. When you apply it to conquering or defending territory, it's military strategy.

So why is it so hard? It's because most of us really can't separate building the strategy from the reality of what it means--making or continuing with a change.

Change is--or can be--hard. We like to stick with what we know. But--even though it's hard, hard things can be good.

Let's have a conversation. Let's talk about strategy. This isn't a fishing expedition--this is a real-life look at how things get done and...maybe...how they can get done better.

Mostly we'll probably talk about business--people, processes, systems, products, markets, tools, relationships... Sometimes, we'll talk about world events, politics, and what's going on in the neighborhood--you might be surprised at how much you can learn about making your business successful by thinking about how things work well with your neighbors or even in your own family.

At the end of the day, let's see if we can talk about what works, and how a common-sense approach really does work, even when "the paradigm" is constantly shifting.